As we all are fully aware of the current situation of Pakistan, our Prime Minister Imran Khan has stepped up in the midst of a very worsen political scenario. With the country going down in every aspect, the current Government is working for the betterment.
In such times, comes a new shock for the TV Channel Owners. There is a new revision in the ad rates, and the new rates are unexpectedly cut at an extreme level.
Channel Owners Worry:
With the TV Channels depending a lot on the revenue they collect from the ad campaigns they run, such big rate cut is causing them a lot of tensions and worries.
With the rate being reduced by almost 1000%, TV Channel Owners are worried that this may affect their channels in the long run.
Media is causing serious stirs about such rates because now everything related to the media will change. The previous government was giving away such a high rate because in this way media is somewhat bound to support the Government.
The pays and the way the channels were operating will face serious changes.
The ministry of telecommunication is stating very confidently that they have excellent plans for the media and they want to give media high level of independence, and new media campaigns will be launched, but all these things cannot happen with the Government giving such high ad rates.
For instance, Geo TV was getting a hefty rate of 295,000 rupees for only 60 seconds of ad 0 airtime. This is seriously very high.
For a mere 60 second, such high rate is not only unfair but also not in the benefit of the Government Revenues.
I believe that with rates being reduced, this may trigger some problems and issues, but this is for the betterment of the media.
They will work honestly and on facts. This is another new step taken by the Government in the improvement of the economy of Pakistan.
Maybe with such actions, TV Channels will work, for once, for the betterment of the minds of the people.