Punjab Food Authority (PFA) has ordered their field officials to launch the province-wide operation related to the energy drink ban. PFA earlier declared the ban on the energy drinks and prohibited the manufacturers from using the word ‘energy’ on them.
Manufacturers and distributes were asked by PFA to remove their stocks from the market till 30th December 2018.
As the deadline has expired, the director general of Food Monitoring Authority Mohammad Usman ordered its officers to take serious actions against all those beverage producing companies and their distributors and also the shopkeepers who are still not following the orders of not stocking them.
It has been declared by the Government that to have a healthy lifestyle, one must restrain themselves from such drink which includes pharmaceutical ingredients in them which are not only harmful to the health but also a part of false marketing.
That is why; PFA has ordered these beverages producers to not use the ENERGY word on them. The Federal Government is planning to levy Rs2 per 100 ml bottle of carbonated drinks while Rs 5 to 15 on each packet of cigarette.