Students don’t have a lot of cash to spare, so they are a big fan of anything that saves them time and money. Following that logic, they despise anything that costs them more than they are willing to pay for it. They avoid paying more money where it can be avoided, but when it comes to buying academic books, it cannot be avoided. After all, every student needs books to pass the school year or semester in case of a university. But academic books that need to be used throughout the year have a high cost and as we mentioned before, students don’t have a lot of cash to spare. As such, they turn to any and every cost-effective solution they can think of.
Thanks to the modernization of the retail industry in Pakistan and the gradual shift to the online retail stores, students now have availability of the very cost-effective solution they seek in the form of online bookstores in Pakistan. With the advent of the 21st century, business and consumer interaction have shifted online to gain maximum efficiency and cost-effectiveness for both parties. Even though third world countries in Africa and the subcontinent such as Pakistan have been slow to jump onto the train of online retail businesses, we have eventually jumped on. As such, there are now an increasing number of online book retail stores in Pakistan that offer good quality books at cheap rates to students who cannot afford to buy them from expensive conventional brick and mortar stores.
Though prices may be the top consideration for students while buying books online in Pakistan, it is not the only factor. There are in fact a plethora of factors that students, in particular, consider before they make the decision to buy books from online retailers.
Let us take a look at what these factors are and how they impact the decision of students to purchase books online.
Priority Factors Considered by Students
1) How Easy Is It To Find Books On The Site?
Though this may be an important factor of consideration for anyone searching books on an online database, yet for students, it is of even more importance. Since students do not have a lot of free time so it is necessary for them to be able to find the academic books they are looking for easily and swiftly. As such, the ability of the online bookstore to present an abundant number of books in an effective manner in a limited amount of time is essential for it to attract consumers.
Though some sites offer efficient searching capabilities, others that have a complicated user interface or present the information in a complicated way do not have a good chance of attracting or retaining users, particularly students.
2) Whether the Books Are Genuine/Original or Pirated
This is a big concern for many students since pirated books are not only unethical to buy but they are also difficult to read from. Most, if not all, pirated books are printed very hastily and do not offer a clear picture on the page. Sometimes, the text is smudged and cannot be deciphered. As such, students want to buy genuine and original books published from the right source. For this purpose, online book retailers are desirable since they offer original books that are not as expensive as those offered by conventional brick and mortars.
Students also expect online bookstores to state in the information provided for each book whether it is an original or has been pirated. Not only does this give the students a warning beforehand but is also considered ethical for online retailers to inform consumers before making the purchase.
3) Whether the Book Gets Delivered To Them on Time
The delivery details are extremely important for students looking to buy online books in Pakistan. If the books are not delivered on time, it means that students could face grave consequences. This may include being publicly humiliated by their professors in class or not having the relevant material to prepare for an exam. As such, whenever students go online to purchase a book, they are sure to take a look at the delivery details.
Not only are they concerned with how quickly the book will be delivered to them, but they also consider whether the delivery is free or it has additional charges. If the delivery does indeed charge extra then students may make a trade-off and purchase books from online bookstores that do not charge extra on delivery.
These were just some of the important factors that students consider when looking to buy books online. Though there may be many more, these are the most commonly observed and the ones that impact their book buying decision.